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EE apologises to Orange users bombarded with marketing texts

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By John McCarthy, Opinion Editor

July 22, 2014 | 3 min read

EE has apologised to outraged Orange customers who have been bombared with promotional texts for the network's magic number service allowing free calls to specific Orange numbers.

Users have reported of receiving tens of texts per day

One customer complained about receiving 90 messages in four days from the network which is shared with Orange and T-Mobile.

The mishap, reportedly caused by a technical issue, has seen many customers complain directly to the telecom group’s Twitter account.

EE responded that it knew about the glitch and was trying to fix it.

The messages from the company, whose Kevin Bacon ads have split public opinion, have, in some cases, drained smartphone batteries due to the frequency of their appearance.

The spam reads: “Hi from Orange. Congratulations: you can now add another Magic Number."

An EE spokesperson said: "This reminder should only be sent once, but some customers are getting multiple reminders.

"If you've received any of these duplicate messages, please accept our apologies for any inconvenience. Remember: you're not charged to receive magic number reminders."

The mobiel network, which earlier today launched a campaign to bring the elderly into the digital world, has yet to confirm whether the issue has been fixed.

EE

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