EE apologises to Orange users bombarded with marketing texts
EE has apologised to outraged Orange customers who have been bombared with promotional texts for the network's magic number service allowing free calls to specific Orange numbers.
Users have reported of receiving tens of texts per day
One customer complained about receiving 90 messages in four days from the network which is shared with Orange and T-Mobile.
The mishap, reportedly caused by a technical issue, has seen many customers complain directly to the telecom group’s Twitter account.
i wish @ee would hurry up and sort this magic number issues out. sick of getting 20+ texts a day. ridiculous now.
— fi (@d0ntwaitforluck) July 21, 2014
EE responded that it knew about the glitch and was trying to fix it.
@JibberJabberJo Hi there, sorry about this, our Techs are aware of the issue and are currently working to get this sorted. — EE (@EE) July 22, 2014
The messages from the company, whose Kevin Bacon ads have split public opinion, have, in some cases, drained smartphone batteries due to the frequency of their appearance.
The spam reads: “Hi from Orange. Congratulations: you can now add another Magic Number."
An EE spokesperson said: "This reminder should only be sent once, but some customers are getting multiple reminders.
"If you've received any of these duplicate messages, please accept our apologies for any inconvenience. Remember: you're not charged to receive magic number reminders."
The mobiel network, which earlier today launched a campaign to bring the elderly into the digital world, has yet to confirm whether the issue has been fixed.