Doug Laird joins Superdream as creative director
Superdream, the Midlands-based creative agency, has appointed Doug Laird as its new creative director.
Laird joins Superdream from McCann, having devleoped award-winning campaigns for major brands such as Morrisons, T J Hughes, Wickes, Crown Paints, Vauxhall and Triumph Motorcycles over his 15-year career.
Superdream’s managing director, Jason Manning said of the appointment: “Doug is an outstanding talent and I am confident that his exceptional brand experience will inspire our team as we reposition ourselves creatively."
Laird said: “I’m looking forward to a new challenge at Superdream, an agency with a different perspective that doesn’t segregate online and offline. I am a true believer that every point of contact with the target audience should reinforce the same brand proposition tonally or conceptually and Superdream wholeheartedly embodies this approach which is very refreshing. ”
Superdream offers a comprehensive range of marketing services, from creative and digital to media buying and PR.