Apple iPhone still lagging behind Android in US despite growth
Apple's share of US smartphones is predicted to take a meagre rise to 40.5 per cent in 2014, up from 40 per cent last year but Android will still own half the US market, according to research by eMarketer.
The iPhone is outsold by Android devices in the UK and US
However in the UK, the iPhone only accounts for 30.5 per cent of smartphones whereas Android is again responsible for over half.
While iPad users increase in the US, Apple is losing shares in the market as other brands enter products. Almost a quarter of US citizens used an iPad once a month in 2013, a fugure that is projected to slightly rise this year.
Nearly half (42 per cent) of Americans, or 132.2 million people, used tablets at least monthly last year.
Furthermore, a fifth of the population regularly uses an iPad, representing a substantial chunk of the 24.6 million consumers who use a tablet at least once per month.
By 2017, the tablet will become a mass-market device, with more than half the UK population using one at least once per month, according to eMarkter.
Meanwhile Apple’s mobile ad network iAd accounted for 2.7 per cent of the total US mobile ad market in 2013 and it is expected to maintain that same share in 2014.
US mobile ad spending grew by 122 per cent in 2013 to reach $9.69bn and is expected to rise another 83 per cent to total $17.73bn in 2014.
Apple is due to release its earnings later today.