The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

July 22, 2014 | 1 min read

Dating site eHarmony adds a splash of surreal humour to its latest ad campaign to explain to singletons just because you are the same age and like some of the same things it doesn’t mean you’re soul mates.

The TV spot, which is the first to come from Albion since winning the account in March, aims to highlight how eHarmony matches are more sophisticated than others thanks to its 29 measures of compatibility.

Unfortunately for the ad’s star Geoff he’s not using eHarmony and his love of ‘long walks on the beach’ have gotten him rather more than he bargained for on this date…

Agency: Albion

ECD: Andy Cutbill

Associate Creative Director: Debs Gerrard

Senior Creative: David O'Sullivan

TV Producer: Clare Sullivan

Strategist: Thomas Bunnell

Strategy Director: Phil Lewis

Managing Partner: Paul Jakimciw

Production company: Generator Films

Director: Nick Jones

Producer: Laura Ruddock

Production Manager: Laura Jenkins

Edit: Stich

Post: Rushes

Sound: Jungle Studios

EHarmony Albion

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Albion

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