Google's £3.2m UK Impact Challenge returns with launch campaign from adam&eveDDB
Google has worked with adam&eveDDB to create an integrated campaign, including a 60" online spot, online media and website, to mark the return of the Google Impact Challenge in the UK.
Supported by Nesta, the Google Impact Challenge asked UK-based charities how they would change the world through innovative technology.
Selected from hundreds of applications a shortlist of 10 finalists, including the Royal National Institute of Blind People (RNIB), WeFarm, Relate and Centrepoint amongst others, are now guaranteed to receive a £200,000 grant as well as mentorship and training from both Google and Nesta.
The public can now decide one of the four projects that will receive the full £500,000 funding and support via a voting website designed by adam&eveDDB and developed by Psycle.
The 60" online launch film, directed by Noah Harris at Blink Ink, features updates on last year's four winners, with the online display highlighting this year's Challenge finalists through models by Ben Millar and Hattie Newman, photographed by Stephen Lenthall.
The grand final, will take place at Google's London headquarters on Thursday 31 July, with three of the four grand prize winners selected by a judging panel featuring entrepreneur and BBC Dragon Peter Jones CBE, inventor of Wikipedia Jimmy Wales, broadcaster and director of Red Nose Day Emma Freud, Nesta's Innovation Lab executive director Helen Goulden and Google's Matt Brittin and Jacqulline Fuller. The winner of the public vote will also be named.
Google Impact Challenge finalists 2014
- The Royal Botanic Gardens Kew - Tackling malaria through the use of acoustic sensors
- Royal National Institute of Blind People (RNIB) - Enhancing the sight of the blind and partially sighted through smart glasses
- Carr Gomm - Helping social support users to self-direct their care through an app
- We Are What We Do - Improving young people's mental health through gaming
- WeFarm - Connecting smallholder farmers in the developing whorl with access to agricultural information
- Virunga Foundation - Reporting security and conservation threats in Virunga National Park in The DRC
- Catch22 Charity Limited - Guiding young people through social enterprise projects and increasing their employability
- Relate - Resolving family disputes through an online tool
- Centrepoint - Tackling youth homelessness through data analysis
- St Giles Trust - Supporting the reintegration of former offenders through social connections
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