Twitter acquires CardSpring to allow for online-to-offline promotions
Twitter has announced its acquisition of CardSpring, a platform that allows developers to create electronic coupons, loyalty cards and virtual currencies which all work with credit cards.
The payments infrastructure company will allow users to add deals to tweets, since it helps create online-to-offline promotions.
Nathan Hubbard, head of commerce at Twitter, said: “As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.”
CardSpring has said that it will continue to grow the adoption of its platform, with the aim to “to create new, innovative commerce experiences for consumers”.
Of its business, the company said: “We see the intersection of payments and digital media as an opportunity to revolutionise how consumers use credit and debit cards, while helping retailers to connect and communicate with their offline shoppers - much in the same way the Internet has enabled online stores to create relationships with their online customers.”
The news comes as Facebook trials a ‘buy now’ button.