Midori furthers Model's Own partnership with limited edition Hair Chalk launch
Liqueur brand Midori’s partnership with Model’s Own is to continue with the launch of a bespoke green Hair Chalk available to purchase this summer.
Designed to appeal to Midori’s target audience and tap into the latest beauty trend, the Hair Chalk corresponds with Midori’s existing brand positioning ‘My Midori’ and sits alongside Model’s Own new product range.
Midori UK brand manager, Nick Barker, commented: “Our previous partnership with Models Own to create a ‘My Midori’ nail varnish set resonated well with the Midori consumer and was a huge success. We’re looking forward to building on that success with the new and exclusive ‘My Midori’ Hair Chalk, and firmly believe it’s a product our consumers will love. With the festival season upon us and Hair Chalk becoming a growing fashion trend, this product allows Midori to become even more intrinsic to our consumer’s lifestyle.”
Mark Rodol from Model’s Own added: “We are delighted to be working with Midori again have no doubts that the ‘My Midori’ Hair Chalk will be just as successful as our last venture together.”
Available from this month (July) the product launch will be amplified by a series of experimental activities across the UK, including Newcastle Cocktail Week, London Cocktail Week and Brighton Cocktail Carnival, with Midori creating a bespoke cocktail the ‘Midori Twist’ and a Midori Twist hairstyle incorporating the Hair Chalk.