Cadbury creates ‘Facebook-powered’ vending machine
Cadbury has created a vending machine in Australia that dispenses chocolate based on users’ Facebook profiles.
The Joy Generator machine, created by Red Agency, lets fans log in to their Facebook profile and receive a personalised flavour match which is automatically dispensed for free, before taking a snap with their flavour in a social media-enabled picture booth.
Via the Flavour Matcher app built into the machine, Facebook likes and interests across a number of categories, including popular consumer brands, charities and music artists, are pulled in to develop a match, mapped against Cadbury Dairy Milk flavour profiles.
The app matches consumers’ profiles to one flavour from the Cadbury Dairy Milk range including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck and Black Forest.
Cadbury Australia head of marketing Ben Wicks said: “The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavour to likes and interests on people’s Facebook profiles. It’s a unique social experiment and we’re looking forward to getting the nation more involved in the coming weeks and finding out which flavour matches come out on top!”
Thousands of people have queued to try out the machine in Sydney and Melbourne.