LG expands Smartbanners creative targeting iPhone, Samsung and HTC users on long-haul flights

The Smartbanners target travellers on long haul Norwegian Air flights

LG and M&C Saatchi Stockholm have teamed up once again to target Norwegian Air long haul passengers using iPhones, HTC and Samsung handsets.

Promoting the new G3 smartphone, the ‘Smartbanner’ ads take pot shots at the three manufacturers, highlighting the flaws with each brand in a bid to convince users to switch to the G3.

The initiative follows the LG G2 Smartbanners campaign from last year which displayed different messages for each manufacturer. When viewed on a Samsung users saw the message ‘Waiting for your Galaxy to catch up?’, implying that Samsung phones run slower than LG’s.

The iPhone’s small screen was critiqued with a message reading ‘Hard to read this on your iPhone?’ when viewed on the popular Apple device, while HTC’s battery life was called into question as HTC users were prompted with the question ‘Tired of charging your HTC One?’.

The Smartbanner ads will appear when iPhone, HTC or Samsung users connect to Norwegian Airlines inflight Wi-Fi.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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