16 July 2014 - 2:22pm | posted by | 0 comments

Betfair takes giant octopus to The Open in latest stunt

Betfair takes giant octopus to The Open in latest stuntBetfair takes giant octopus to The Open in latest stunt

Betfair has taken its giant octopus to The Open golf championship in the latest marketing stunt from the online betting company.

The three metre tall octopus, which appears in Betfair’s latest advert, has appeared today (17 July) overlooking the 4th green and 5th tee of the Royal Liverpool Golf Course, offering messages of support to players as they make their way down the fairway.

Consumer public relations manager at Betfair, Harry Phillips commented: “To celebrate the start of The Open, Betfair is hosting a party ‘In an Octopus’s Garden’. It’s our nod to the song ‘Octopus’s Garden’ by Liverpool’s most famous sons, The Beatles”.

The Octopus was first spotted in central London after a van transporting it broke down in Oxford Circus. 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...