16 July 2014 - 2:22pm | posted by | 0 comments

Betfair takes giant octopus to The Open in latest stunt

Betfair takes giant octopus to The Open in latest stuntBetfair takes giant octopus to The Open in latest stunt

Betfair has taken its giant octopus to The Open golf championship in the latest marketing stunt from the online betting company.

The three metre tall octopus, which appears in Betfair’s latest advert, has appeared today (17 July) overlooking the 4th green and 5th tee of the Royal Liverpool Golf Course, offering messages of support to players as they make their way down the fairway.

Consumer public relations manager at Betfair, Harry Phillips commented: “To celebrate the start of The Open, Betfair is hosting a party ‘In an Octopus’s Garden’. It’s our nod to the song ‘Octopus’s Garden’ by Liverpool’s most famous sons, The Beatles”.

The Octopus was first spotted in central London after a van transporting it broke down in Oxford Circus. 

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...