15 July 2014 - 10:05am | posted by | 0 comments

Liverpool Waterfront appoints Weber Shandwick to raise awareness

Liverpool Waterfront appoints Weber Shandwick to raise awarenessLiverpool Waterfront appoints Weber Shandwick to raise awareness

Liverpool Waterfront has appointed Weber Shandwick to raise awareness of its attractions, such as the Tate Liverpool and the Arena and Convention Centre.

Marketing is handled by Liverpool Waterfront Business Partnership CIC, who chose Weber Shandwick to handle PR after a three-way competitive pitch.

Sue Grindrod, director and chair of Liverpool Waterfront Business Partnership said: “Our ambition is to elevate Liverpool Waterfront to its rightful place on a world scale, known for its striking architecture and unique attractions.

“Weber Shandwick’s combination of global reach and local expertise ensures they are the right partner for us.”

The agency will now deliver a year-long campaign to drive visitors and businesses to the Waterfront, including media and digital activity in the UK and targeting overseas markets such as Spain and Germany. 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...