15 July 2014 - 8:35am | posted by | 0 comments

Jaguar Land Rover showcase virtual windscreen concept

Jaguar Land Rover has published a YouTube video showcasing its virtual windshield concept, an augmented reality interface designed to present the driver with all the feedback necessary to drive safely and accurately.

The future vision sees overlays added to the streetscape ahead, highlighting potential obstacles ahead, showing the optimal racing lines and braking positions.

In a nod to video game features the futuristic windscreen can also conjure up a ‘ghost car’ to allow drivers to race virtual cars on the road or compete against their own past performances.

A Jaguar spokesperson said: "The virtual windscreen is a concept at the moment, as the technology doesn't exist today to utilize the entire windscreen as a HUD [heads-up display].We are working with our suppliers to develop the technology, and are estimating it has potential to reach production in around 10 years."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...