Bauer Radio's digital commercial director Jo Baldwin to expand role across the group
Bauer Radio’s digital commercial director, Jo Baldwin, has been promoted to take on the role across the wider Bauer Media group.
Promotion: Jo Baldwin
She will be responsible for driving the growth of ‘non-traditional digital revenues’, according to a statement, and ‘supporting the digitalisation’ of the sales teams. She will also oversee Bauer ticketing service Aloud.com to develop revenue in the live entertainment market.
Paul Keenan, chief executive of Bauer Media, said: “Jo will play an integral role driving digital commercial opportunities for Bauer Media following her notable successes across our radio portfolio.
“Jo has an entrepreneurial, driven approach, which has created significant non-traditional revenue opportunities during her career with Bauer to date. She has built an outstanding reputation with our commercial partners and will now be able to harness the strength of all of our Bauer brands to achieve even more.”
Baldwin, who joined Bauer in 2007 as online commercial manager, said the role would bring “many opportunities” for the business and its commercial partners. Prior to joining Bauer, Baldwin held various roles in the Classified department at Johnston Press.