Barclays appoints Havas Sports & Entertainment as global sponsorship agency
Barclays has appointed Havas Sports & Entertainment (Havas SE) as its global lead sponsorship agency, following a pitch process of over 20 agencies.
The appointment is understood to have seen Havas SE beat Fuse and Octagon on the final shortlist and will see the agency use its global network across 20 countries to support Barclays' international sponsorship.
The agency’s remit will include the bank’s Premier League and ATP World Tour Finals, as well as CSR-led partnerships with Beyond Sport and Barclays Spaces for Sports.
Services delivered are expected to include partnership relations, content creation, sponsorship insight and evaluation, experiential, PR and social media management.
At the time of writing, neither the agency nor Barclays were available to comment.
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Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
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