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By The Drum Team, Editorial

July 15, 2014 | 1 min read

One of a series in a new campaign for BT Sport which revolves around the line: "you have to see it to believe it" and shows everyone from fans to managers reacting to what they're seeing on the football pitch. So if you're about to breathe a sigh of relief that the footie's finally over, don't exhale just yet because this heralds the start of the Premier League season which is just getting ready to, er, kick off.

Creative Agency: Abbott Mead Vickers BBDO

Creative: Phil Martin / Colin Jones

Account Director: Sam Morgan

TV Producer: Greg Kates

Film Production: Academy Films

Director: Martin Werner

Producer: Cathy Green

Production Manager: Dominika Wosik

Editor: Scot Crane @ The Quarry

Sound Design: Munzie Thind @ Grand Central

Media Agency: Maxus

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