Twitter rolls out enhanced activity dashboard for organic tweets
Advertisers will be able to see how many times users have viewed and engaged with organic tweets, as Twitter rolls out an enhanced dashboard.
The new system will allow users to compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and retweets month over month.
Buster Benson, analytics product manager at Twitter, explained in a blog: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy. The tweet activity dashboard is now available to all advertisers, Twitter Card publishers, and verified users around the world.
“The tweet activity dashboard can help you create content that resonates most with these followers, who have the ability to amplify your brand’s message even further through actions like a retweet, mention or reply.”