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Nivea

Nivea launches experiential boutique for latest product push

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By Natalie Mortimer | N/A

July 14, 2014 | 2 min read

Skincare brand Nivea has created an experiential campaign to promote its new Cellular Anti-Age range, which will see a ‘boutique’ tour shopping centres around the country.

The Face Facts Boutique aims to “fully immerse” consumers in the range and will offer free skin consultations and opportunities for consumers to learn about the product range and its effects on their skin via a sensory experience, bringing various different elements of the product range to life via scent, touch and feel.

It will also include a Big Blue Truths competition, where consumers will be asked to state whether various anti-aging skincare tips are true or false. This will run alongside and offer consumers the chance to win a free trip for two to Nivea’s salon, Nivea Haus in Berlin.

The Big Blue Truths will be revealed on the brand’s Facebook page after the two-week campaign.

Sophie Rock, UK face care brand manager at Nivea, said: “Space has created a campaign to close the gap between awareness and trial and challenge the inertia that so many women face when it comes to changing their skin care products.”

The campaign, created by Space, runs from today (14 July) until 29 July and will visit Manchester’s Trafford Centre, Sheffield’s Meadowhall Centre, the Bullring in Birmingham, Westfield White City in London and Bluewater in Kent.

Nivea

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Space

Space is an independent creative company for brands ambitious to go beyond convention.

We help challenge the accepted category and communications thinking that can limit growth and efficiency.

We do this through unlearning techniques that uncover the difference in a brand, and original ways to express it.

Unconstrained by conventional channel-led thinking, we find the right creative and communications solution whether advertising, branded content, social media, influencer, PR, brand experience or shopper, and we're able to join some or all of these together.

We believe this leads to more imaginative thinking, a more seamless experience of a brand, and helps a business to be more streamlined and better equipped to meet the marketing challenges of today.

Our 40-strong, London-based team is currently helping ambitious brands such as Glenfiddich, Monkey Shoulder, Hendrick’s, Haagen-Dazs, Nature Valley, Wimbledon, Polestar, Tropicana, Walker’s and Birra Moretti become more relevant, more distinctive and more memorable to more people; both domestically and internationally.

Find out more at www.agencyspace.co.uk

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