Germany wins 2014 World Cup: How brands reacted - Beats By Dr Dre, Budweiser, Adidas, Visa
Germany’s World Cup win sparks brand gold rush Global brands from McDonald’s and Samsung to Adidas and Beats by Dr Dre have been scrabbling to bask in the reflected glory of Germany’s World Cup win, with a series of congratulatory tweets. Samsung Mobile led the charge with a ‘passion pulse’, charting the propagation of tweets pertaining to the clash from around the globe.
#WorldCupFinal: replay #GER v #ARG again on Twitter with our #animap LINK: http://t.co/MY2iwsQM7t pic.twitter.com/TJAWEhIfwG
— Twitter Data (@TwitterData) July 14, 2014
Perennial World Cup stalwarts Adidas also joined the fray with a YouTube clip titled ‘Germany 4ever’, recounting some of the key moments from the national teams’ road to glory. The sportswear brand also got its sleeves rolled up on Twitter, congratulating the German squad on their trophy win.
It’s a team game, but an entire nation wins. #allin pic.twitter.com/snZUtMPXnS — adidas (@adidas) July 13, 2014
Beats by Dr Dre meanwhile focussed on goal scorer Mario Gotze, whose winning goal clinched the title. By fortuitous coincidence the player was the star of the brand’s recent advertising campaign.
You scored the game winning goal before you stepped on the pitch. Well played, @MarioGoetze #gamebeforethegame pic.twitter.com/h6HVsl02FT
— Beats By Dre (@beatsbydre) July 13, 2014
McDonald’s got in on the action with a bacon burger homage to Germany whose fans had no doubt worked up an appetite having partied all night.
We have a winner! Welcome to the club, #Germany! #BaconClubhouse pic.twitter.com/aLPxVZxest — McDonald's (@McDonalds) July 13, 2014
Meanwhile, Budweiser drafted in Rihanna for the match.
Thanks for keeping it safe! MT @rihanna Man of the match goes to.... pic.twitter.com/BSRTwz8AJ2
— Budweiser (@Budweiser) July 14, 2014
For its part payments provider Visa highlighted the ‘disciplined, dynamic and skillful’ squad.
Disciplined, dynamic, skillful. #GER captures its 4th star and raises the #WorldCup. They are where they want to be. pic.twitter.com/d9NpbpJyzz — Visa (@Visa) July 13, 2014
For its part betting brand Ladbrokes chose to focus on the goalkeepers asking which had performed best at protecting their nets.
GOALKEEPERS: So which man performed between the sticks? Was it a record breaker or a surprise package? #LadbrokesWC11 pic.twitter.com/tZoRWzv8D8 — Ladbrokes (@Ladbrokes) July 14, 2014