Ad of the Day: TfL - Share the Road

This impressively-made Transport for London film sets out to take a different approach to the way we perceive our fellow road users. Instead of focusing on avoiding dangerous situations per se, it advocates stepping back from situations that could potentially escalate. So rather than respond to carelessness with aggression, we're told to put things in perspective. It could perhaps benefit from fewer examples of anger and more of conciliation.

Creative Agency: M&C Saatchi