'Back of the shed' - Usain Bolt shows off his football skills to promote Virgin Media's sports offering

Bolt then boots another ball to someone else who is keeping up with the game on his phone at a nearby train station before kicking a less successful final ball which comes crashing down into a nearby hut demolishing a moon base being built by none other than Sir Richard Branson himself.

The creative seeks to highlight Virgin Media’s football coverage offering every major live sports TV channel in the UK in one place.

“So many people love sport so we’re delighted to offer all the live action for customers to enjoy at home or on the go,” remarked Richard Larcombe, brand and marketing director at Virgin Media.

“With the Premier League season just around the corner, we are showing everyone they can take those must-see matches out and about on laptops, smartphones and tablets too. Usain’s impressive footballing skills are in the spotlight, helping bring our unrivalled products to life and kicking off the excitement around another fantastic summer of sport.”

Virgin Media has also created an ultimate football fixture generator, launching Monday 14 July, to help football fans keep up to date with when their favourite teams are playing. The generator also shows what tome matches start and once TV schedules are released will give details of the channels matches are aired on.

Fifty6 handled the media planning for the campaign which will run across TV, print, out of home and online.