Tight Briefs World Cup Top 10: Keep the Americans interested in football

Although Team USA bowed out of the World Cup after a courageous final performance last week, it appears the Americans have finally embraced soccer.

But with four years to go until the next tournament, how will brands keep fans from across the pond hooked on the game?

For our penultimate World Cup Tight Briefs competition, The Drum and Paddy Power asked the creative industry to design a campaign to keep Americans interested in football.

From beer to burgers - you came up with some novel ideas about what might engage US supporters.

Here, we reveal the top ten posters as voted for by our online readers.

This week's winner will receive a certificate, a pair of Paddy's pants and will be in the running to be the overall Tight Briefs World Cup winner at the end of the tournament.

If you missed out last week then don't despair, you have one final chance to compete! This week we want you to design a campaign to cheer up Brazil.

10. By Kevin Whittel

9. By Philip Young

8. By Kevin Whittel

7. By @sharpstuffbits

6. By Callum Oliver

5. By Matthew Wyatt

4. By Graham Renwick

3. By John McNeil

2. By Sean Clayton

1. By Jonathan Rowe - @ronnyjowe

Well done to this week's winner Jonathan Row!

A pair of Paddy's briefs and a certificate are on their way to you - and Jonathan will also be in the running to be named the overall Tight Briefs World Cup winner at the end of the tournament.

If you missed this brief, be sure to enter our final challenge today: design a campaign to cheer up Brazil.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

All by Rebecca