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Gymbox

Gymbox signs Albion to help drive UK expansion

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By Natalie Mortimer, N/A

July 11, 2014 | 2 min read

Fitness company Gymbox has appointed Albion to ‘reinvent’ its marketing communications ahead of a planned UK expansion.

Following a recent £17m investment round, Albion has been briefed to redefine Gymbox’s positioning in the market, develop a new creative platform, and build a new marketing model to support the expansion of the brand and to drive the next phase of growth.

Richard Halton, Gymbox founder, said: “At GymBox we are a no-holds-barred, anything goes, diva dancing, combat training melting pot of fitness. Our gyms are an experience, where groups of people come for the atmosphere and to socialise while working out. It’s great to partner with Albion to bring the fun reality of our gyms into our advertising and marketing, at an important time in the company’s development.”

Gymbox currently has five gyms in London, with branches at Bank, Covent Garden, Farringdon, Holborn and Westfield London.

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