10 July 2014 - 3:09pm | posted by | 0 comments

STV Glasgow hits over half a million viewers in first month

Hosts of the Riverside ShowHosts of the Riverside Show

The newly launched STV Glasgow has reached an audience of over half a million viewers in its first month on air.

Almost 30 per cent of all viewers within the transmission area watched at least once although the average was three times.

Additionally, there were over 50,000 live and catch up streams on the STV player.

The channel also interacted with audiences at an average of 700 Tweets per day.

The most popular programmes on STV Glasgow include Peter and Roughie's Football Show, Take the High Road and The Riverside Show.

Bobby Hain, director of channels at STV, said: "The reaction from viewers since launch has been extremely positive and the reach of STV Glasgow so far is very much in line with our expectations.

"The audience figures from the first month reflect the multi-platform strategy of STV Glasgow with viewers tuning in to watch on TV but also via live streaming and catch-up. The channel is complemented by the STV Glasgow App which engages with consumers across the city.

The new channel is available to watch live online via the STV Player.

1 related company from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...