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STV Glasgow hits over half a million viewers in first month

The newly launched STV Glasgow has reached an audience of over half a million viewers in its first month on air.

Hosts of the Riverside Show

Almost 30 per cent of all viewers within the transmission area watched at least once although the average was three times.

Additionally, there were over 50,000 live and catch up streams on the STV player.

The channel also interacted with audiences at an average of 700 Tweets per day.

The most popular programmes on STV Glasgow include Peter and Roughie's Football Show, Take the High Road and The Riverside Show.

Bobby Hain, director of channels at STV, said: "The reaction from viewers since launch has been extremely positive and the reach of STV Glasgow so far is very much in line with our expectations.

"The audience figures from the first month reflect the multi-platform strategy of STV Glasgow with viewers tuning in to watch on TV but also via live streaming and catch-up. The channel is complemented by the STV Glasgow App which engages with consumers across the city.

The new channel is available to watch live online via the STV Player.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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