Music streaming service Deezer tasks Horyzon Media with supporting digital advertising sales

Music streaming service Deezer has appointed Horyzon Media to boost its ad revenue.

Three quarters of all music on Deezer is listened to via a mobile device

Following a competitive pitch, Horyzon Media secured the exclusive contract to sell display advertising space across Deezer’s desktop, mobile and tablet apps – which has over 30 million users.

Deezer offers advertisers a range of formats such as app masthead, homepage takeover, sponsored cards, audio break ads or special operations.

Horyzon Media, which counts eBay, Bild, Mappy and Accor Hotels, among its clients, will work with advertisers and media agencies to deliver localised and targeted campaigns to Deezer users.

Quentin Charriault, international ad sales manager at Deezer, said: “We’re delighted to partner with Solocal Group’s Horyzon Media to allow both agencies and advertisers to easily benefit from the Deezer advertising solutions across the whole of Europe outside of France.

“While Deezer is a truly global streaming service, we believe that a successful advertising roll-out strategy requires a local approach.”

Deezer is available in more than 180 countries and has over 30 million tracks.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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