Beer drinkers can access Meantime Brewing Company's ‘virtual sommeliers’ with new Blippar app
Meantime Brewing Company has created an augmented reality app for the beer connoisseur which uses the Blippar app to provide a range of interactive activities.
Blippar, a free app for tablets and mobile devices, lets customers ‘blipp’ the Meantime Logo on labels and beer font badges to reveal a menu of interactive options. This includes 30-second mini videos by expert sommeliers imparting tasting notes and food matching advice.
Designed for inquisitive beer drinkers, the app has been created to help bring the brand’s products to life.
Additional features include a range of carefully created beer-based recipes as well as news and information, competitions and offers.
Richard Myers, marketing director at Meantime, said: “Since Meantime opened its doors in 2000, we’ve set the bar in terms of our use of innovation and tech - employing it to great effect in instilling our unique sense of invention in creating truly original, world-beating brews that have led the way in terms of British craft beer.
“Roll forward almost 14 years and innovation remains at our core, utilising rich digital platforms like AR to communicate to consumers on their own terms, in their own time and in the settings they feel most at home. "
Meantime Brewing Company was founded in 2000 by Brewmaster Alastair Hook.