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Bauer Media relaunches Yours magazine online to enable shopping on-site

By Angela Haggerty, Reporter

July 8, 2014 | 2 min read

Bauer Media has relaunched the website for Yours magazine to enable users to shop directly from the site.

Relaunch: Yours.co.uk

The relaunch coincides with the 40th anniversary of the magazine, which targets the 50+ women market. The site features a ‘Yours Recommends’ channel to promote Yours-branded businesses such as retirement services, events, travel, diet club and bingo. Activities, competitions and the opportunity to buy products recommended by the editorial team are also available.

The site also extends Yours’ commercial offering, according to Bauer, with UK charity Guide Dogs the first to take it up by expanding its existing magazine deal, where users could sponsor guide dog puppies, to an online presence complete with a donation page, display advertising and articles updating users of the puppies’ progress.

Sharon Reid, editor of Yours, said: “For many in the 50+ audience the internet can seem to be a daunting place, where it’s hard to know who or what you can trust and where websites can feel incredibly complex and impenetrable.

“Yours is known for the quality and relevancy of its advice and for providing our readers with an environment that is safe and cosy, so it makes perfect sense therefore for Yours to provide an online experience that focuses on simplicity and ease of access alongside the reliability and relevance of information.”

The announcement follows recent restructuring in Bauer Media’s commercial team and more resources being put into developing digital services and new products, such as women’s online lifestyle magazine The Debrief.

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