Jaguar and Tour de France champ Chris Froome create Eurotunnel film
Jaguar has teamed up with Tour de France 2013 winner Chris Froome to create ‘Team Sky – Cycling Under The Sea’ a documentary film which saw Chris Froome become the first person to cycle under the sea from the UK to France.
The film, part of Jaguar and Team Sky’s #KeepPushing brand campaign, follows the recent launch of the car maker’s Pinarello Dogma F8 bike, which Froome is currently riding in the 2014 Tour de France.
For the project, conceived by Inc, Froome rode through the tunnel at a training pace, completing the ride in approximately 55 minutes, and reached speeds of up to 65km per hour.
The agency negotiated permission from Eurotunnel for the film, shot on 1 June, which was only the third ever major film shoot in the tunnel.