Creative Showcase: Featuring House and Holme, SapientNitro, BBH India and more
As some of you may have noticed on our Twitter feed Creative Works has rebranded as Creative Showcase.
As always this section, which is run in association with Undertone, is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (23 July) in the Creative Showcase spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 14 July to guarantee your favourite makes it into the printed magazine.
The next two week's are particularly special as work shown here will also be displayed at The Drum Live on Wednesday 9 July in a special Blippable Creative Showcase gallery.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter - @TheDrumCreative.
BBH India: Vespa 'Do you like Vespa?'
Brand: Vespa
Title(s): Do you Vespa?
Agency: BBH India
Agency Website: http://www.bartleboglehegarty.com/
Chief Creative Officer: Russell Barrett
Creative Director: Vinod Sudheer, Kunal Sawant
Art Director: Ganesh Nayak
Copywriter: Prashant Kalipurayath
Additional Credits: Producer: Khvafar Vakharia, Stuti Guha
Account Management: Monideepa Nandi, Suravi Pradhan, Shashank Hariharan
Production House: Hectic Content
Producer: Avishek Ghosh, Marc Kubbinga, Saptrishi Mascarenhas
Director: Lieven Van Baelen
Music: Mikey McCleary
DOP: Lieven Van Baelen
Published: June 2014
Short Rationale (optional): TV campaign “Do You Vespa?” created by BBH India for Piaggio Global reaches out to trendsetters – unique individuals who have conviction to stand out from a crowd.
The inspiration behind the campaign is a way of life that Vespa represents, one that looks at the world with fresh, optimistic, playful eyes.
The campaign focuses on picking Vespa riders who stand out from a crowd against the grey backdrop of urban city life - much like the colourful and iconic Vespa itself.
The campaign draws a clear line between people who Vespa and people who don’t, by asking simple questions that lead to one thought-provoking question: Do You Vespa?
Kameleon: Evian 'Evian & Rizzle Kicks – Tell Her ft. Maria Sharapova'
Brand: Evian
Title(s): Evian & Rizzle Kicks – Tell Her ft. Maria Sharapova
Agency: Kameleon
Agency Website: http://www.kameleon.co.uk
Creative Director: Nick Chapin
Illustrator: Leo Williamson
Photographer: Marcus Domleo
Additional Credits: Director: Tom King
Producer: Matt Klemera
Business Director: Danny Weitzkorn
Executive Producer: Steve Butterworth
Head of Production: Melly Cook
Published: June 2014
Short Rationale (optional): To celebrate Evian's love affair with British tennis, we've created a huge new content campaign teaming the famous water brand with Rizzle Kicks and Maria Sharapova to create a blockbuster original music video.
The film, which doubles as the official launch of Rizzle Kicks hot new summer single 'Tell Her', follows the boys around SW19 as they pursue their childhood tennis crush—Evian ambassador Maria Sharapova.
SapientNitro: Lily Cole for Sky Rainforest Rescue '#TapForTrainers'
Brand: Lily Cole for Sky Rainforest Rescue
Title(s): #TapForTrainers
Agency: SapientNitro
Agency Website: http://www.sapient.com/en-gb/sapientnitro.html
Chief Creative Officer: Malcolm Poynton
Creative Director: Kevin Ferry
Associate Creative Director: Jamie Coggans
Art Director: Catherine Hope
Copywriter: Melissa Bennett
Additional Credits: Group Account Director: Claire Kemp
Senior Account Director: Kyle Webster
Senior Planner: Liz Faber
Planners: Zanna Wharfe, Adrianna Coppola
Project Manager: Erica Sedgwick, Nkem Ekeke
Published: July 2014
Short Rationale (optional): To celebrate the collaboration between Sky Rainforest Rescue and Veja, SapientNitro has created #TapForTrainers, a campaign to bring the Amazon closer to a new, younger, fashion-conscious audience who may feel the Amazon is far removed from their day-to-day life and therefore may not feel engaged with the issues.
#TapForTrainers celebrates the amazing beauty of the Amazon, its wildlife and resources with a stunning installation on Instagram, supported by creative collaborations with some of the UK’s leading eco-fashion bloggers, designers and illustrators, such as Jean Jullien, AJ Odudu and Boy from Dagbon who will use their social channels and blogs to promote the campaign.
By tapping tiles on the Sky Rainforest Rescue virtual tree, the work of illustrator Sandra Dieckmann, visitors uncover stories about the Amazon, alongside narrative from Lily Cole, Veja and eco-fashion influencers. Tree tappers can also enter a competition to win a pair of limited edition trainers made from responsibly sourced rubber.
http://instagram.com/skyrainforestrescue
House and Holme: Mulberry 'Autumn/Winter 2014 - A breath of fresh air'
Brand: Mulberry
Title(s): Autumn/Winter 2014 – A breath of fresh air
Agency: House and Holme
Agency Website: http://houseandholme.com/
Campaign Creative Direction: Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme
Photographer: Tim Walker
Additional Credits: Model: Cara Delevingne
Stylist: Edward Enninful
Hair: Malcolm Edwards
Make-up: Val Garland
Video Music: Desired Effect by Atom Tree (featuring Fergus Cook), courtesy of Hotgem Tunes
Published: June 2014
Short Rationale (optional): Mulberry returned to its roots in the British countryside with a blast of fresh air to invigorate the brand’s new and very British Autumn Winter 2014 collection with a campaign shot by Tim Walker and starring Cara Delevingne.
Tim Walker and Ronnie Cooke Newhouse chose the Scottish Highlands as the location for the campaign shoot, where the far-reaching views and sense of immense scale were quite literally breath-taking. Chosen for its dense beauty, the landscape represents the rolling hills and magnificence of the British Isles, Mulberry’s home and the inspiration for so many seasons.
The team stayed in a Scottish lodge and woke up every day to early morning mists, huge breakfasts, homemade shortbread and wild Land Rover rides across rushing rivers and up off the beaten track, arriving to a place of serenity and calm at the location for the shoot, with no phone signal, miles from anywhere and with not a soul in sight apart from the local gamekeepers’ dogs and a flock of sheep.
Here Design: Arabica 'Packaging Refresh'
Brand: Arabica
Title(s): Packaging refresh
Agency: Here Design, London, UK
Agency Website: http://www.heredesign.co.uk
Creative Director: Caz Hildebrand
Senior Designer: Camille Blais
Illustrator: Here Design
Photographer: Matthew Booth
Published: May 2014
Short Rationale (optional): The brief was to refresh the packaging for a food and spice company that had been established for a few years and wished to move on to a more cohesive, impactful image.
Arabica started as a Middle Eastern food market stall and quickly branched out to selling some of the exotic and rare ingredients used in the recipes that made its success.
The range of products grew into an elaborate family, and the need came to refresh the overall look of the brand.
The resulting packaging is eye catching and colourful, a visual representation of the vibrant flavours inside. The graphic and somewhat retro illustrative style hints at the golden age of Beirut in the 1960s, and the carefree lifestyle of the era, which is carried on in other areas of the brand. Each product owns a unique illustration and colour combination, giving the range an irresistible collector’s appeal.
The packaging is purposefully free of conventional Middle Eastern cues, aside from the Arabic translation of the logo. It was approached as a local brand, straight from the producers, with all the authenticity of an artisanal product and a deliberately simple approach to typography and print processes.
In a category dominated by clichés, this will appeal to the adventurous customer who can recognise honest, high quality ingredients, and see this collection as a world of flavours to explore.
Grain Media: Scope 'Strip for Scope'
Brand: Scope
Title(s): Strip for Scope
Agency: Grain Media, London, UK
Agency website: http://grainmedia.co.uk
Director: Jon Drever
DOP: Richard Jephcote
Producer: Harri Grace
Photographer: Matt Humphrey Images
Published: June 2014
Short Rationale (optional): Disability charity Scope commissioned Grain to recreate the iconic Levi’s Laundrette Advert within one of its charity shops, to help launch it’s Great Donate stock appeal.
The ‘Strip for Scope’ ad was made at Scope’s West Hampstead shop, and stars disabled model Jack Eyers in Nick Kamen’s role, plus staff and volunteers from the charity.
It shows model Eyers taking a poster in the shop window appealing for people to donate their clothes too literally, and he strips to his boxers before donating his clothes to its stunned volunteers and staff.
The Media Group: Sport and Recreation Alliance 'Reconomics – the value of outdoor recreation'
Brand: Sport and Recreation Alliance
Title(s): Reconomics – the value of outdoor recreation
Agency: The Media Group
Agency Website: http://www.themediagroup.tv
Creative: Alison Booker, Rachael Boothby
Animation: Dan Thompson
Published: June 2014
Short Rationale (optional): This animation, produced for the Sport and Recreation Alliance by The Media Group, shows how outdoor recreation benefits the UK economy.
Colourful Design Strategy: People’s Trust for Endangered Species 'Brand Identity'
Brand: People’s Trust for Endangered Species
Title(s): Brand Identity
Headline copy and text: Bringing the wild back to life
Agency: Colourful Design Strategy
Agency Website: www.becolourful.co.uk
Brand Planner and Design Manager: Emily Penny
Creative Lead: Phillip Southgate
Illustrator: Hayley Cove
Copywriter: Reed Words
Published: July 2014
Short rationale (optional): Colourful was brought on board to help this conservation charity develop a friendlier and more recognisable brand, particularly thinking about its non-scientific community of supporters.
The aim was to increase awareness, supporter engagement, and fundraising. We wanted to tap into the sentiment attached to species like hedgehogs, and to stand out from other conservation charities by using illustration. A toolkit of graphic devices, illustrated elements and tone of voice guidelines was created, and we are now working on the supporter magazine and annual report.
Our client says: “Colourful has helped us really articulate who we are through the renewed brand identity and we are confident that our supporters will love it.”
BBH London: Bespoke Offers 'Kate, Brian'
Brand: Bespoke Offers
Title(s): Kate, Brian
Agency: BBH London
Agency Website: http://www.bbh.co.uk
Creative Director: Nick Kidney, Kevin Stark
Art Director: Callum Prior
Copywriter: Marc Rayson
Additional Credits: Director: Matt Huntley
Production Company: Outsider
Agency Producer: Gemma Conway
Producer: Paul McPadden
DOP: Christopher Sabogal
Edit: tenthree
Editor: Quin Williams
Post Production: Electric Theatre Collective
Team Director: Sophie Muller
Team Manager: Jamie Bolton
Published: June 2014
Short Rationale (optional): Bespoke Offers, the online and mobile-based offers service from Barclaycard, is launching a national TV campaign (supported with print, digital marketing and social media) to raise awareness of the brand and its personalised approach to the offers sector.
Havas People: UWE Bristol 'University for the Real World'
Brand: UWE Bristol
Title(s): University for the Real World
Agency: Havas People, UK
Agency website: http://www.havaspeople.com
Creative Director: Duncan James
Additional Credits: Production Company: Roast Productions
Executive Producer: Rob Wescott
Director: Jack Weatherley
Director of Photography: Paul O'Callaghan
Post Production: Unit media
Music: Toydrum
Short rationale (optional): Students, more than ever, want a University that will prepare them for life after University. UWE Bristol, with their strong track record for graduate employment, industry connections and remarkable facilities are perfectly positioned to achieve this.
The University for the Real World concept was born. UWE Bristol commissioned a cinema commercial, corporate film and online video to bring this concept to life.
The films needed to involve students, highlight key faculties and reference university facilities but avoid the trap of feeling like a typical university video. The main film is accompanied by a series of further videos in which the students elaborate on their involvement in the production and their life at UWE Bristol.
Radley Yeldar: TEDx Houses of Parliament 'RY Create New Identity for TEDx Houses of Parliament'
Brand: TEDx Houses of Parliament
Title(s): RY Create New Identity for TEDx Houses of Parliament
Agency: Radley Yeldar, London
Agency website: http://www.ry.com
Creative Director: Damian Nowell
Designer: William Yeung
Additional credits: Marketing Director: David King
Client Director: Nicola Gunn
Project Manager: Kate Volika
Animator: Estelle Baylis
Producer: Mark Senior
Moving Image Project Manager: Leigh Freedman
Cameraman: Sam Radley
Published: June 2014
Short rationale (optional): Working in partnership with TEDx Houses of Parliament, RY’s brief was to create an identity that reflected the essence of the event as a festival of speakers.
Taking ‘voice of London’ as the umbrella idea, RY have come up with a distinctive identity that uses sound wave graphics to depict the famous London skyline.
St Luke’s: Strongbow
Brand: Strongbow
Title(s): Bittersweet by Nature
Agency: St Luke’s
Agency Website: http://www.stlukes.co.uk/
Creative Director: Al Young, Julian Vizard
Creative: Mick Brigdale
Additional Credits:Planner: Dan Hulse
Business Lead: Emma Simmons
Account Director: Lara Poole
Agency Producer: Caroline Angell
Media Agency: Starcom MediaVest
Production Company: Rattling Stick
Director: Steve Cope
Editor: Tim Hardy at Stitch
Post Production/VFX/Grade: MPC
VFX Producer: Paul Branch
VFX Supervisor: Bill McNamara
3D Supervisor: Diarmid Harrison-Murray
Colourist: Aline Sinquin
Music Production: Supervisor: Abi Leland – Leland Music
Track found by: Pitch & Sync
Music Track: ‘Keep in the dark’ by The Temples
Audio Post Production: Munzie at Grand Central
Published: July 2014
Short Rationale (optional): Strongbow celebrates its Herefordshire roots and ‘bittersweet nature’ in a scenic new TV advertisement which pays homage to the farmers who grow the one billion British cider apples that go into making the world’s top-selling cider every year.
The 40 second film, created by St Luke’s, entitled ‘Bittersweet’ uses time-lapse photography and a split-screen visual to recreate the Strongbow journey from orchard to pub garden, bracketing images as ‘BITTER’ or ‘SWEET’.
The ad opens with the BITTER half of the screen showing an apple farmer inspecting the shoots of tree saplings as he struggles through thick winter snow.
In contrast the SWEET side picture sweeps spectacularly over a lush green landscape on a glorious summer day: as we fly over the brow of a hill, we close in on the same farmer as he strolls in the afternoon sunshine looking with pride at his healthy bittersweet apple trees.
As the ad unfolds, the sequence of images highlights the vagaries of nature and the dedication that Strongbow’s apple farmers show to meet the challenge of growing one billion British cider apples.