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Wall-huggers! New Samsung ad mocks Apple over iPhone batteries

Samsung ridicules Apple and specifically the iPhone's batteries in a new 60-second ad that has just appeared on Samsung’s YouTube channel.

Apple works hard to maximise the iPhone’s battery life, says Fortune magazine, but until it comes out with a large-screen phone, " Samsung has it beat."

By contrast, there are a lot of things Samsung could say to tout the battery life of the Galaxy S5, its top-of-the-line smartphone, says the magazine.

• It outperforms Apple’s iPhone 5S in independent battery tests by as much as 40% — nearly 2 hours and 20 minutes

• It’s got an Ultra Power Saving Mode that extends battery life by shutting down power-hungry apps and switching the display from color to black and white

• You can even can replace the Galaxy’s battery with a fresh one.(iPhone? Not a chance).

Samsung’s U.S. marketing team really knows how to get under Apple’s skin, Fortune points out.

"In 2011 they made fun of iPhone line-sitters. In 2013 the target was Apple’s legal team. The latest ad goes after what it calls “wall huggers” — iPhone owners who spend an inordinate amount of time clustered around airport power outlets."

It’s a shot Samsung had to take before Apple comes out with its own larger-screen — and larger battery — phones.

NY

Noel Young

Former editor of Sunday Mail in Glasgow and Group Managing editor of Daily Record and Sunday Mail. Now Boston-based US correspondent for UK newspapers including Daily Mail, Mail on Sunday and Sunday Post. Material also syndicated by Edit International in Florida. US editor for The Drum.

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