4 July 2014 - 11:33pm | posted by | 0 comments

Wall-huggers! New Samsung ad mocks Apple over iPhone batteries

Samsung  ridicules Apple and specifically the iPhone's batteries  in a  new 60-second ad that has just appeared on Samsung’s YouTube channel.

Apple works hard to maximise the iPhone’s battery life, says Fortune magazine, but until it comes out with a large-screen phone, " Samsung has it beat."

By contrast, there are a lot of things Samsung could say to tout the battery life of the Galaxy S5, its top-of-the-line smartphone, says the magazine.

    •    It outperforms Apple’s iPhone 5S in independent battery tests by as much as 40% — nearly 2 hours and 20 minutes

    •    It’s got an Ultra Power Saving Mode that extends battery life by shutting down power-hungry apps and switching the display from color to black and white

    •    You can even  can replace the Galaxy’s battery with a fresh one.(iPhone? Not a chance).

Samsung’s U.S. marketing team really knows how to get under Apple’s   skin, Fortune points out.  

"In 2011 they made fun of iPhone line-sitters. In 2013 the target was Apple’s legal team. The latest ad goes after what it calls “wall huggers” —  iPhone owners who spend an inordinate amount of time clustered around airport power outlets."

It’s a shot Samsung had to take before Apple comes out with its own larger-screen — and larger battery — phones.

 

 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Rainforest Foundation UK - celebrity art auction creative

28/11/2014
999 has worked with The Rainforest Foundation UK on a wide...

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...