The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Millenials Generation X

Infographic: Generation X just as tech savvy as millenials

Author

By Natalie Mortimer | N/A

July 4, 2014 | 2 min read

Millenials and generation X have equally migrated to mobile devices, with 65 percent of millennials using a tablet simultaneously with another device, and generation X following closely at 60 per cent, according to the latest IDG Global Mobile Survey.

The report, which surveyed 23,500 people across 43 countries, found that there aren't major differences in mobile device adoption between the two generations.

Millenials, which encompasses those in the 18 to 34 age group, and generation X, those aged 35 and over, showed similar behaviour when it came to using a tablet to read newspapers - 53 per cent and 40 per cent respectively.

The research also found that 83 per cent and 82 per cent of millennials and generation X respectively use Facebook on their smartphones, while 92 per cent of millennials watch videos on tablets compared with 83 per cent of generation X.

mill

Millenials Generation X

More from Millenials

View all

Trending

Industry insights

View all
Add your own content +