The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

July 3, 2014 | 1 min read

The Sun’s £9.50 holiday promotion is back, and the newspaper is suggesting that it is so cheap that a child could pay for it with their tooth fairy money

Meet Colin, a young boy who is relentlessly wobbling his loose teeth in order to get them to fall out faster and add to his The Sun holiday fund in the ad by Grey London.

"The idea that 'everyone deserves' a holiday is the reason that this promotion exists. It's such a generous sentiment.

"We thought the idea of a kid being able to pay for one of these holidays simply by flogging their milk teeth to a tooth fairy was a funny one", said Dave Monk, deputy executive creative director at Grey London.

The ad, directed by James Howarth through The Sweet Shop, launches today ahead of the promotion starting on Saturday, 5 July.

The Sun Grey London

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