Apppli appoints Joo Teoh as managing director

He comes with over 15 years of integrated marketing experience at Ogilvy, Leo Burnett and IMG working on clients such as BP, Expedia, Unilever, British American Tobacco, General Electric, Phillip Morris, and Allied Domecq Wines & Spirits. He also brings extensive event and sponsorship experience from many years on World Rally Championship, Formula 1 and the Olympic Games. Malaysian-born, British-educated Teoh started his career at Bates Dorland in London before stints in New York, Shanghai and Beijing.

Teoh will sit on the board of directors, and report to CEO Nader Alaghband.

Alaghband said: “Joo is an exceptional talent with enormous experience across verticals. We’re a fast growing business and given the scale of opportunities in our sector, bringing on-board senior management with Joo’s expertise is an essential part of managing our growth, ensuring that we continue to produce first class work that we and our customers can be proud of. We’re really looking forward to working with Joo to accelerate our progress.”

Teoh commented: “Apppli has a very exciting immediate future, as mobile technologies and mobile user experiences are evolving at a dizzying speed, opening avenues for brands to really behave in a different way. All brands will grow into the mobile channel because it is the only channel every consumer is guaranteed to interact with. We are way past “mobile apps”. Mobile is a way of being, and this is where brands must perform. The team at Apppli live and breathe this ethos, and this is why this is such an exciting place to be.”

Teoh’s immediate priorities will be business development and day-to-day management of the London-based agency.