Morrisons to keep ‘Murrisons’ store open and ‘StrawMurrays’ on shelves despite Wimbledon knock-out

Despite Andy Murray crashing out from Wimbledon this afternoon, Morrisons has vowed to continue supporting the former champion and will keep its ‘Murrisons’ store open and ‘StrawMurray’ strawberries on its shelves.

The supermarket renamed its Wimbledon branch to ‘Murrisons’ at the beginning of the 2014 tournament, having backed the tennis star last year by changing the store name to ‘Murraywins’ after he became the first Brit to win at Wimbledon in 77 years.

Feeling confident he would defend his title, the retailer went one step further this year and also rebranded its strawberries to ‘Straw Murrays’. Despite the shock exit from Murray [he lost in three straight sets against Grigor Dimitrov] Morrisons told The Drum it will continue to show support to the British star until the tournament ends on Sunday 6 July. Other brands have also shown their support as Murray packs his Wimbledon bag for another year.