WeTransfer explores interplay between technology and creativity in video series starring Damon Albarn and Stefan Sagmeister
Following on from its sponsorship of the Digital Young Lions award at last month’s Cannes Festival WeTransfer has joined forces with Damon Albarn, Tom Dixon and Stefan Sagmeister to launch video series thecreativeclass.tv.
Launching with five films the series seeks to illustrate how some of Europe’s most influential people in the creative industries marry technology with their passion and skills across music, art, fashion, design and beyond.
“This series of interviews with inspirational people is part of a new norm in creative culture,” explained Nalden, co-founder and CMO of WeTransfer. “Many of today’s most influential creative people – musicians, designers or scientists are cleverly folding technology into the creative process. They’re finding new ways to create, and then share original ideas. And they’re coming up with some amazing things as a result.
“It was a no-brainer for We Transfer to support this project. Yes, we’re a file-transfer service. But our heritage is all about helping creative people share their work and harnessing technology to help build a global exhibition of creative talent – from established artists to the world’s best young creative directors.”
In the first film (shown above) former Blur frontman Albarn describes in detail how technology has changed the creative process during his career as “the way music is recorded now is completely and utterly different”.
British designer Dixon and Austrian graphic designer and typographer Sagmeister also share their insights into how technology has changed their careers with Fred Deakin, British creator and musician, and shoe designer Marc Hare offering their perspectives on the interplay between technology and creativity as well.
Creativeclass.tv is inspired in part by Richard Florida’s 2002 book, the Creative Class, which suggested this group of people would form the driving force for the social and economic development of our post-industrial cities.