The Drum Awards for Marketing - Extended Deadline

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Jim Chapman Gleam Futures Asda

Internet sensation Jim Chapman and Asda to demonstrate the power of YouTube at The Drum Live

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By Jennifer Faull, Deputy Editor

June 27, 2014 | 2 min read

Asda is set to demonstrate the power of YouTube at The Drum Live on 9 July where they will publish a video in front of a live audience and introduce Jim Chapman – a social TV sensation.

Many in the world of traditional media may not have even heard of Chapman. But in the world of YouTube he has 1.44 million subscribers, and his films have been viewed by 65 million in the recent past.

He is also the brother of equally successful beauty YouTubers Samantha and Nick Chapman who worked with Asda to bring some of their audience to the supermarket’s Mum Eye View channel.

Asda, backed by YouTube talent agency Gleam, will describe how brands should be harnessing the power of the likes of Jim Chapman, whose quirky personal video blog is one of the hottest properties on the world of social media.

They’ll also talk the marketers in the room through the challenges of handing over complete control and on getting the most out of a collaboration with a blogger.

With the theme of the day being ‘What can be achieved in a day?’ – after all The Drum team is putting together a magazine in a day in front of a 250 strong audience – Chapman will be engaging his network from the conference to give the audience a real-time insight into the power of this new class of celebrity, while Asda will be putting out a new video on its channel.

For more information on The Drum Live visit the dedicated website. Other brands demonstrating what can be done in a day include Unilever, Weve, She Says, Barclays, and Buzzfeed.

Jim Chapman Gleam Futures Asda

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