Science in Sport promotes 'Greatness comes from the inside out' with image-led campaign
Endurance nutrition manufacturer Science in Sport (SiS) has teamed up with The Gallery Network for a creative campaign based on the theme that the human body is the most high-tech piece of equipment you’ll ever own.
‘Greatness from the inside out’ will initially run across digital and on posters surrounding the Tour de France in Britain, promoting the scientific advantages of SiS’s products including the brand’s GO Isotonic Gels.
The image-led campaign’s ‘body technology’ theme is manifested through animated artwork, featuring athletic models and relatable answers to scientific questions about the benefits of SiS’s endurance nutrition products, along with the brand’s ‘Greatness from the inside out’ messaging which appears throughout the campaign.
Elaine Underwood, marketing director for SiS, said the campaign marked a “step forward for SiS” focussing on the brand’s “scientific pedigree” and “continued work in understanding the different nutrition needs of our customers”.