The Brand Manager's Series: the best advice from McDonald's, R/GA, Collective London and more
Over the past five weeks, The Drum in partnership with the Recommended Agency Register has run a series of articles featuring views and opinions of some of the UK's most powerful marketers on how brands can get the most out of their relationship with the agencies they employ.
The Brand Manager’s series has provided unique insights on the main aspects of the client-agency relationship, including agency pitching and selection, the best ways of engaging with agencies, and the changes in the agency landscape in the digital era.
The articles are part of the Brand Manager’s book, written by RAR managing director Steve Antoniewicz and The Drum's online editor Stephen Lepitak and published last year.
To mark the end of the series, The Drum has identified the best advice from top UK’s marketers who have contributed to the series.
How to engage with agencies: Donna Howitt, marketing director, Liverpool One
How to choose agencies: Jo Webster, head of marketing, McDonald’s UK
The Changing agency landscape: Nick Constantinou, CEO, Collective London
Great partnerships and new ways of working: George Prest, executive creative director, R/GA
Marketing's stars of the future on the challenges they face: James Butcher, Bing marketing manager, Microsoft
Content created with:
R/GA London
R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks...
Find out moreCollective London
We’re Collective. A creative agency for a digital world.
We’re an agency of strategic, creative and technology problem-solvers, helping our clients thrive...
Liverpool ONE
Find out more