Robinsons puts Henman Hill and Murray Mound head to head for Wimbledon Squash’d campaign
Robinsons is pitting tennis player Andy Murray against mum Judy Murray in a series of challenges in a new campaign for its Squash’d cordial, which will see the famous patch of grass at Wimbledon named either Murray Mound or Henman Hill.
The mother and son pair will undertake a series of challenges shot in the grounds of Wimbledon, demonstrating their tennis skills alongside the “ease of use and portability” of Robinsons Squash’d – the brand’s portable, concentrated cordial product.
Squash and tennis fans will be encouraged to vote for their favourite, participate in the ongoing debate over the name of the hill and drive social awareness for the campaign.
The campaign, created by Iris, follows the launch effort from Squash’d which saw Robinsons partner with Gravity film makers Framestore for a zero gravity experience. Media for Henman Hill V Murray Mound has been handled by Msix, social will be driven by OML and Knock Knock handled the production.
The winner will be announced on Friday 27 June.
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