Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best.
Food purveyors were in obvious territory for drawing parallels with the likes of Nandos exhorting the Liverpool player to sink his teeth into their burgers rather than his opponents.
— Nando's (@NandosUK) June 24, 2014
— CinnamonToastCrunch (@CTCSquares) June 24, 2014
— SNICKERS® (@SNICKERS) June 24, 2014
TGI Fridays put it most succinctly though.
I think it’s safe to say Uruguay was hungry for the win.
— TGI Fridays (@TGIFridays) June 24, 2014
Listerine meanwhile urges Suarez to ensure good dental care, is a Colgate sponsorship package in the offing?
— Listerine Global (@ListerineGlobal) June 24, 2014
Fashion chain JCPenney opted for a different tack, instead going down the vampire route for their gag.
— JCPenney (@jcpenney) June 24, 2014
Gum brand Trident also got in on the act, offering Suarez its own medication for his anger management.
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
Meanwhile, Paddy Power also took a bite out of the action
— Paddy Power (@paddypower) June 24, 2014