25 June 2014 - 8:02am | posted by | 0 comments

How brands reacted to Luis Suarez World Cup bite on Twitter: Nandos, Trident, Paddy Power, TGI Fridays, Snickers

How brands reacted to Luis Suarez World Cup bite on Twitter: Nandos, Trident, Paddy Power, TGI Fridays, SnickersHow brands reacted to Luis Suarez World Cup bite on Twitter: Nandos,

Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best.

Food purveyors were in obvious territory for drawing parallels with the likes of Nandos exhorting the Liverpool player to sink his teeth into their burgers rather than his opponents.

TGI Fridays put it most succinctly though.

Listerine meanwhile urges Suarez to ensure good dental care, is a Colgate sponsorship package in the offing?

Fashion chain JCPenney opted for a different tack, instead going down the vampire route for their gag.

Gum brand Trident also got in on the act, offering Suarez its own medication for his anger management.

Meanwhile, Paddy Power also took a bite out of the action

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...