Travelodge appoints Karen Broughton as sales and marketing director
Travelodge has appointed Karen Broughton, previously executive director of marketing and service delivery at the Money Advice Service (MAS), to its team.
Joining the hotel chain as sales and marketing director, Broughton will report to Travelodge’s chief executive, Peter Gowers.
Gowers said: “We’re delighted that Karen will be joining the new Travelodge team. We’re making encouraging progress on our strategy and Karen’s extensive experience in developing distinctive brands will be a great asset as we continue our journey to become Britain’s favourite hotel for value.”
In her previous role at MAS, Broughton introduced the ‘Ask Ma’ television advertising campaign.
She said: “I am delighted to be joining Travelodge at such an exciting time and to be returning to the travel industry. The value hotel market is one of the fastest growing areas of travel and Travelodge has a great opportunity to develop a more distinctive personality and further strengthen its offer to customers, both in the hotels and online. I am looking forward to joining the team and helping drive the brand on to further success.”
Broughton will join the Travelodge team in September.