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Disneyland Paris marks the opening of 'Ratatouille: The Adventure' with Ratbooth app

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By Gillian West, Social media manager

BETC Paris

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disneyland paris article

June 24, 2014 | 2 min read

Disneyland Paris is celebrating the opening of new ride, Ratatouille: The Adventure, with a multimedia campaign previewing the immersive and thrilling adventure.

Created by BETC Paris, at the heart of the campaign activity is desktop and mobile application Ratbooth, which lets users turn themselves into a rat just by looking at the camera.

Rat avatars can then be customised with fur, body type, eye colour, gender and accessories, ready for video clips and rat selfies which can then be sent to friends and families. A European TV and outdoor campaign, which depicts the multi-sensory ride, will accompany the Ratbooth app in promoting the new attraction.
A special mini-website will also run in tandem with the Ratbooth app which is available through the App Store and Android Market, as well as on desktop as a Facebook application.

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BETC Paris

Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...

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