Waitrose teams with the Luxury Property Show to sell exclusive magazine
Premium grocer Waitrose has struck a deal with the Luxury Property Show magazine to sell a one-off publication, which is being launched to preview the show of the same name.
The partnership will see the magazine, produced by David Hall Publishing, sold exclusively across 220 Waitrose stores from 23 October ahead of the show in London in November.
Homes worldwide will be featured in the 116 page publication alongside editorial coverage of topics such as investment, executive travel and buying and storing wine.
Sean O’Driscoll, DHP’s managing director, commented: “This is a unique opportunity for brands to reach 10,000 target consumers and to capitalise on the excitement that is building around the show. Distribution in Waitrose is a terrific endorsement for us in terms of where we are positioning the event, as we increase the levels of investment in the marketing campaign for what is the show’s eighth year.”
The magazine will be priced at £4.99.