Samsung Fifa World Cup

Samsung take their eye off the ball with good luck tweet to axed World Cup player

Author

By John Glenday, Reporter

June 23, 2014 | 2 min read

Ordinarily savvy social media stalwarts Samsung have taken their eye off the ball in their current World Cup campaign, after inadvertently tweeting a message of support to a player who had already been dropped.The South Korean firm unwittingly tweeted ‘Best of luck to Landon Donovan & the USA team’, not realising that the player in question would no longer be taking to the field for the team’s match against Portugal.Leaving red faces all-round the message was subsequently followed up with a tweet in support of Cristiano Ronaldo and the Portugal squad, lest mobile phone purchasers there feel neglected.

Donovan previously starred in the technology firm’s Galaxy S5 advertising campaign and is the USA’s record goal-scorer, none of which saved him from the axe as his team mates flew off to Brazil.
Samsung Fifa World Cup

More from Samsung

View all

Trending

Industry insights

View all
Add your own content +