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By The Drum, Editorial

June 21, 2014 | 1 min read

This excellent US ad has a girl on the brink of her first period jumping the gun because she wants to keep up with her peer group. But has she thought through the consequences of falsely claiming to begun her journey into womanhood? Her mother is wiser than she thinks and decides to teach her an epic lesson.

Creative: Jamie McCelland / Pete Marquis

Film Production: Hayden 5

Director: Jamie McCelland / Pete Marquis

Producer: Todd Wiseman Jr

Executive Producer: Milos S Silber

Photography: Josh Fisher

Production Design: Ally Nesmith

Editing House: Beast (New York)

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