Cannes Thursday social media rundown: Unilever leads despite Kardashian and Leto appearances
Thursday saw a decrease in chatter regarding Cannes Lions for the first time, as the festival has begun winding down, according to findings by Salesforce ExactTarget Marketing Cloud.
Keith Weed dominated despite celebs
There were 21,400 discussions which was a 28 per cent upon the Wednesday which had 30,000.
Chipotle was the first brand to substantially gain any online traction after a Grand Prix win – as it scored 510 mentions for its anti-Big-Food ad promoting sustainable food.
Thursday focused more on brands although Kim Kardashian and Jared Leto, among other celebs, accounted for a quarter of Cannes chatter.
Surprisingly, Unilever’s CMO Keith Weed drove the most online conversation through his discussion of how his industry has changed in the past 30 years. This was impressive as he managed it without enlisting a celebrity panelist.
This caused a spike of over 21,650 conversations around midday.
Yet again, Ogilvy dominated brand conversation, with over 4,200 mentions, although this is in part, due to it pushing the hashtag from its substantial online presence.
There was a greater diversity of buzzwords with 'creativity' accounting for just over a quarter and 'awards' and 'advertising' taking a fifth of the chat each. Other words like 'future', 'design' and 'mobile' counted for the rest of the discussions.
