Burberry partners with Twitter to create new Gallery Card for Menswear Spring/Summer 2015 show

Luxury fashion retailer Burberry created ‘a more responsive show experience’ for its latest menswear show after collaborating with Twitter to co-create a new Gallery Card that allows users to view up to eight images from the show in a single tweet.

Burberry built on Twitter’s existing card – which makes it possible to attach media experiences to tweets – to create the Gallery Card to showcase a ‘hero image’ and eight thumbnails, which when tapped, automatically rotate the hero image in-line without opening a preview screen or new page.

A ‘reminder’ for the menswear show, which took place on Tuesday at the British Fashion Council’s London Collections: Men event, was also developed and allowed followers to set a calendar reminder for the Burberry show from a tweet.

The retailer, which is known for its rich digital experiences both at run-way events and in store, said the cards will be a key part of how it communicates stories going forward because it allows Burberry to tell a ‘comprehensive narrative around events’ - creating a focus on its live stream, VIPs, key looks and backstage.

Natalie Mortimer

I look after all things creative.

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