Viral Video Chart: Dove's 'Calls for Dads' campaign beats Samsung and Twitter to the top spot
Dove Men Care US takes this week's number one position with it's 'Calls for Dad - #RealDadMoments' video.
The powerful one-minute long clip, which was launched just in time for Father's Day, takes a look at the tender moments of fatherhood and asks 'Isn't is time we celebrate Dads?'.
The ad is based on research by Dove, which found that whilst three-quarters of Dads say they are responsible for their child's emotional well-being, only 20 per cent of Fathers see this role reflected on screen.
The emotional campaign has clearly struck a nerve with viewers, having been shared over 67,000 times this week.
That's enough to put it ahead of new entries from Volkswagen, Samsung and Twitter.
Brand Chart
The charts are supplied by the Viral Ad Network and are based on the number of social media shares each video has received over the last seven days. The Viral Ad Network also writes The Viral Video Blog.
UGC Chart
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