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Cannes Lions

Latest Cannes Lions Winners: UK claim Press Grand Prix with a cheeky Harvey Nichols campaign

By John McCarthy, Opinion Editor

Adam & Eve

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Cannes Lions article

June 19, 2014 | 2 min read

A thrilling penultimate Cannes Lions award ceremony announced winners in the Cyber, Design, Press, Product Design and Radio Lions categories last night.

The Cyber jury shortlisted 311 entries from an initial 3660. In the Cyber Craft category Iconoclast Paris, France, won the Grand Prix for ‘Pharrell Williams – 24 Hours of Happy’ which it created for Universal/Iamother.

In the Social category, Forsman & Bodenfors Gothenburg, Sweden, was awarded the Grand Prix for ‘Live Test Series’, created for Volvo Trucks.

The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency, Los Angeles, USA, for ‘The Scarecrow’, created for Chipotle Mexican Grill. They awarded 23 Gold, 48 Silver and 71 Bronze Lions.

The Design jury, judged a total of 2624 entries and shortlisted 248. They awarded the Grand Prix to Anti Bergen in Norway for its design of the Bergen International Festival Brand Campaign. 12 gold, 21 silver and 34 bronze trophies were also given.

In the Press category 5007 entries were submitted and 472 of these were shortlisted. adam&eveDDB London, UK, were honoured with the Grand Prix for their campaign for Harvey Nichols, ‘Christmas Lunch’ (below), ‘Gravel’, ‘Wire Wool’, ‘Sink Plug’ and ‘Toothbrush’. The jury awarded 17 gold, 27 silver and 50 bronze Lions.
Launched this year, the Product Design category received 194 entries. The jury gave the inaugural Grand Prix to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the ‘Raw for the Ocean’ clothing collection from G-Star RAW. 28 products were shortlisted and the jury went on to award 8 Product Design Lions.

Ogilvy & Mather Johannesburg, South Africa, collected the Grand Prix in the Radio category for its campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade. The jury had a shortlist of 146 and awarded seven gold, 20 silver and 21 bronze trophies.
Cannes Lions

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