PayPoint stages Nottingham city takeover for first consumer campaign
Retail payments and services network PayPoint has launched an integrated campaign aiming to drive consumer awareness of its full range of services.
The ‘Pick Up More’ campaign, created by Founded, is the first consumer-facing campaign from the brand and kicked off today in Nottingham with a city-wide ‘take over’ running in 249 local stores and prominent billboards as well as ‘wrapping’ the city’s trams.
The campaign, which runs throughout June and July, will also feature in-store, online, use augmented reality and feature ‘experiential elements’.
Steve O'Neill, marketing director at PayPoint, said: “Convenience and trust are huge drivers for today’s consumers and, at PayPoint we provide just that – fast, convenient and trusted value added services in over 26,700 local shops throughout the UK.
“This campaign is designed to showcase the vast array of services we offer across the UK on top of the energy payments that millions know us for. Where else could you pay bills, collect your online purchases and pick up your evening meal all in one place, seven days a week at a time that suits you?”
As part of the activity unsuspecting shoppers were filmed as they were surprised by magicians posing as a check out assistants in stores – the footage, which can been seen on the PayPoint’s Facebook page, aims to communicate the brand’s campaign message to shoppers ‘Pick Up More From Your Local Store’.