Domino’s chases ‘intuitive ordering method’ with launch of in-app voice technology
Domino’s Pizza is set to roll out a new voice ordering platform for its iPhone and Android apps, which the fast food chain says will put it “at the forefront of an intuitive ordering method”.
Created in partnership with Nuance Communications, the new platform is powered by Nuance's Nina Mobile, an intelligent virtual assistant that leverages speech recognition, speech synthesis and natural language understanding technologies.
The platform delivers a human-like, conversational customer service experience that allows users to speak an order and add items to their cart.
“There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience – hand-in-hand with our customers," said Patrick Doyle, Domino's Pizza president and CEO.
"Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow."
The platform launched yesterday (16 June) in beta format, to allow for additional enhancements as customers become familiar with the new ordering feature.
Domino's said that the emphasis on technology helped generate approximately 40 per cent of sales in the US from its digital channels in 2013, as well as reaching an estimated $3bn annually in global digital sales.